Google started doing that with its regular search queries several years ago. There are thousands of complains on HN about how it's almost impossible now to find anything without "quoting" "every" "word" "of" "your" "query".

If it's going to do that, it should do it right. If not, then I think it's fair to criticize it for not getting the search query correct.

It sounds like you expect the search engines to understand natural language, because your expectations are influenced by what is "touted". Do you think that's a realistic expectation?