More recent articles:

https://www.mercatus.org/bridge/commentary/amidst-techlash-m...

https://www.nytimes.com/2019/09/14/opinion/tech-backlash.htm...

I read a similar one in the last 6 months tying it to politics. One was that Trump is ironically more tech-friendly than Sanders or Warren (~Nov 2019), despite tech workers generally not supporting Trump. The other oddity was that polls don't really show that there's a techlash, so why are Democratic frontrunners making it a talking point?

For the same reason that Elizabeth Warren says "Latinx" despite a tiny fraction of Latino citizens identifying with the term: many of them are running for what's been described as "President of Twitter", where Twitter is a metonymy for old-economy institutional elites, lashing out pathetically at the democratizing forces weakening their hold on power. I assume the reason politicians do this is partially drinking the Kool-Aid from their bubble, and partly intentional pandering to journalists who are also in that bubble.