Re:ByteDance is going from strength to strength
by api on Sunday April 19, 2020 @09:48AM
(#22915863)
They've nailed the formula for addictive social media apps. I discourage people from using TikTok, but I've played with it and it hits all the notes and delivers small hits of dopamine effectively.
What they're doing with social apps reminds me of what happened to pop music:
Once you nail the addictive formula and get it to drive network effects, the rest is pretty easy. Warehousing vast amounts of data at scale and doing analytics on it is no longer hard, unlike back in the early oughts when Facebook started. The addictive formula and network effect is the only thing you have to master. The rest can be rented from cloud companies.
What they're doing with social apps reminds me of what happened to pop music:
https://nypost.com/2015/10/04/your-favorite-song-on-the-radi...
Once you nail the addictive formula and get it to drive network effects, the rest is pretty easy. Warehousing vast amounts of data at scale and doing analytics on it is no longer hard, unlike back in the early oughts when Facebook started. The addictive formula and network effect is the only thing you have to master. The rest can be rented from cloud companies.