Frontend development/UI/UX design has gotten stuck in a weird loop. Many companies/startups get working on redesigning the UI every 6 months just because some competitor has a new design and a few people like it, or even worse, the designer likes the new "slick" design. It is bad because it is no longer concerns/standards about accessibility or usability driving those constant redesigns but some kind of self-created pressure to be part of a rat race.