Selling off some or all of an asset that has become unexpectedly valuable can fund the organisation’s wider mission with a windfall endowment.

No one buys such an argument in this case because, just as sports are a big part of school, so too is it ICANN’s core mission to provide equitable access to names in TLDs — or at least that’s what most people would say it is.

(Apologies if this ruffles the feathers of anyone fighting a school playing field sell off battle, especially if you also own yourschool.org too.)