user's didn't care in the past. The yahoo toolbar lived merrily for years. Then came the hot business of "computer security tools". Nowadays with everything (except Zoom) working in a browser people apparently forgot that their computer still contains relevant data and they still have to think about it (not only about the "hot" cloud). I think in the late PC era, Zoom would have been surely classified as malware by some of the more zealous programs out there and whooops, there goes APT-like userfriendlyness...
Many traditional organisations (schools, enterprise, etc) that care for security, in my experience, did so for GDPR compliance and to the extent that they were compliant. A lot of businesses weren't even being malicious, just negligent.
So, on the whole, regular users don't seem to care, and since users don't hold businesses accountable for it, businesses don't really care.
NB: Users refers to any random person who isn't in the tech industry. Like, probably, your neighbour or the random person walking their dog.