The problem with the whole "packages" is that I don't do that. Most people who come to me just want a new design and aren't concern about whether it takes me 10 hours or a hundred. Like-wise I quote a fixed price and not an hourly rate, most being in the $3000-$3500 range.
If you don't want to call them "packages", that's fine -- but if you're giving fixed-price quotes of $3000-$3500 irrespective of the client when all they really want/need is 10-20 hours of your time you might be doing yourself a disservice.
By the same token, if your experience tells you that you really need the 75 hours to do a good job for a client, then don't sell yourself short.
Maybe you need to ask your clients to clarify what their expectations are in terms of hours and incorporate that into your quotes?
Maybe you need to clarify that you can be flexible with the overall price in exchange for less time (e.g. maybe do fewer revisions, simpler designs, whatever -- I'm not really a design expert).
Or maybe it's time to start billing by the hour? :)
Of course, you may hold yourself to a high standard and feel that you require that much time to do a "good job" by your clients. That's fine too, but understand that's a business decision that will leave you with fewer clients.
Just my two cents, but hope it provides some food for thought.
The problem with offering a "lower price product" is that none of the clients want them, although it is possible that I simply haven't marketed it properly.
Confused now. :)
Is it the price or the outcome you're talking about here? I'm not talking about offering a "lower price product", I'm talking about offering your clients a little flexibility to suit their budget (while covering your own bases in terms of time spent on any project).
In any case, there's nothing to stop you from communicating that you're willing to discuss options on the quote if they're willing to make concessions wrt your time/revisions.
Maybe I'm just misunderstanding. Good luck all the same!
You may want to consider offering multiple "packages" if you don't want to lose those clients. $3000/$40 = 75 hours... if you offer a package that's 25 or 50 hours, you can lower the price and maybe keep the client.
That said,
1. You have to set expectations clearly - if they're not paying for a $3k website, they're not getting a $3k website. (most people will still expect that quality even if they're paying less, for whatever reason) Be clear with them about what they're getting.
2. If you have enough work at that price, don't bother. My guess from you posting this is that you want their business.