I think the Apple mind control conspiracy theory stuff is a bit outdated these days. You can 'convince' a small number of people to choose one product over another for superficial reasons through clever marketing but that's not a very good explanation when you're talking about tens of millions of people. If Apple had these secret mind control talents they would have 'convinced' people not to buy Android phones or Windows PCs. For now it just happens that they have a big head start and consumers simply don't know (or care) about the alternatives yet or just aren't sold on them.