There was a scathing Scott Galloway piece on OYO in January:

https://www.profgalloway.com/oyomfg

"WeWork was an opportunistic infection highlighting the poor judgment of SoftBank. Oyo is the beginning of the end for Vision 1 as its brand moves from incompetent to malefactor.

(And he's referenced it several times in other pieces.)

Edited to add the quote from the linked OYO piece.

I read it and thought it interesting and entertaining.

He missed out on one global hotel brand, though, which covers the whole spectrum of cheap lodging to shameless luxury and does so successfully.

Accor[1], offers the whole spectrum from Ibis Budget (used to be Formule 1 and ETAP) up to its Soffitel hotels and does so successfully.

Personally I'm a fan of Ibis. Their offer is consistent and while the rooms are small and cooky cutter generic the beds are always good and the bathrooms work. Plus, they are usually well located and relatively cheap.

So it is possible to have a successful budget hotel chain as part of your global brand and not even compromising your luxury offerings in the process.

That said: You won't catch me dead in an OYO hotel,after seeing a few of those dumps in Malaysia.

[1] https://en.wikipedia.org/wiki/Accor

I had absolutely worst experience at Oyo. I had an overnight flight from Delhi to SFO and went there to get a few hours of sleep but ended up shouting frequently at their unprofessional staff for making too much noise. I could not get any sleep and thought I could have been better served by just reaching the airport early instead of staying at Oyo. Just adding my feedback here to illustrate that they have absolutely no oversight to maintain the quality standards at the hotels being booked by them.

Ritesh Agarwal the CEO of Oyo, is a bigger con-artist(1) than his fellow Neuman. Now if you indulge me, I propose that he will attribute his failure to Covid-19 and be forgiven unlike his fellow Neuman who didn't had that luck. Oh and an intereting fact, Sequoia just sold all its shares in Oyo, a few months back with a good ROI. Sequoia does make money even with con-artist founders. They are good.

1. https://www.livemint.com/Companies/7CN7u5d4i3bfYgBAZLdLpM/Wi...

Already happening right?

https://www.google.com.au/amp/s/www.bloomberg.com/amp/news/a...

One difference is at least now US media is calling Neuman what he is. Where as Ritesh dude is still an Indian hero as per local media.

> Where as Ritesh dude is still an Indian hero as per local media.

He is not . The 'English media' is not the local media in India.

There literally is no Oyo. They took hotels from the bottom x% of hotels, and guaranteed them revenue and got the Oyo sign slapped on the front door.

Who could have thought this would work? Like starting a banana company by white labeling the bottom 1% of bananas in quality with your brand name. All the smelliest, most rotten bananas infested with bugs.

An amazing story of the guy who took over the banana industry, starting by buying all the "ripes" that were previously considered trash: https://www.amazon.com/Fish-That-Ate-Whale-Americas/dp/12500...

> Who could have thought this would work? Some enterprising person on Airbnb! Trashy trailers repainted and rebranded as cabins around Redwood National Park. I'm not going back there, but there will be enough suckers if the traffic's heavy.

Incredible that someone actually thought a new splash of paint and a big red brand can make up for the complete lack of culture, training, and motivation at the bottom rung of India's hotel industry.

Did no one realize that they're in the hospitality industry?

I don't think there is any startup with more ill will among customers than Oyo. The brand is completely toxic now, especially among India's younger millennial customers.