News for hackers. Stuff that matters.

A comment on As YouTube traffic soars, YouTubers say pay is plummeting. Parent comment

Re:As YouTube traffic soars, YouTubers say pay is plummeting by achillesheels on Tuesday April 14, 2020 @10:32AM (#22866439)
I’m theory, digital marketing ought to be viewer “targeted” specific. Advertisers ought to be able to locate their key demos trivially. Google Analytics simply sucks - maybe I underestimate the difficulty in not showing a mid 30’s make such as myself spanx adverts.

Instagram is where high quality content is migrated by virtue of the greater speciation of branding opportunities.

[ Parent | on HN ]
Re:As YouTube traffic soars, YouTubers say pay is plummeting by busterarm on Tuesday April 14, 2020 @10:54AM (#22866753)
It is. That's part of why it's so cheap!

Google keeps things a bit messy so they can drive ad rates higher.

[ Parent | on HN ]
Re:As YouTube traffic soars, YouTubers say pay is plummeting by achillesheels on Tuesday April 14, 2020 @02:06PM (#22869328)
Interesting, yet we would expect better engagement if there is supposedly less noise? Unless marketing in general, no matter how digitized, is a game of low bit rates?
[ Parent | on HN ]
Re:As YouTube traffic soars, YouTubers say pay is plummeting by busterarm on Tuesday April 14, 2020 @02:55PM (#22869973)
Digital advertising engagement is better than terrestrial. People hate TV & Radio ads and billboards but all they can do is look away or mute or fast forward.

Sure, we have ad block, but digital advertising that performs performs amazingly. When you hit your segment, the money rolls in.

[ Parent | on HN ]