Re:As YouTube traffic soars, YouTubers say pay is plummeting
by Ajedi32 on Tuesday April 14, 2020 @09:40AM
(#22865797)
Ah, so the important part isn't that creator or content growth is outstripping ad spend; it's that viewer growth is outstripping ad spend. (Which means less revenue per view.) That makes way more sense.
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Re:As YouTube traffic soars, YouTubers say pay is plummeting
by mdorazio on Tuesday April 14, 2020 @09:50AM
(#22865911)
I'd say it's both. More viewers, so per-view revenue is down, but more creators and videos as well so per-video revenue is also down due to increased competition. The net result is what you see today on channels - ad revenue used to be plenty for creators, but now they're plugging sponsors, merch, Patreon, and anything else they can to make up the shortfall.
Re:As YouTube traffic soars, YouTubers say pay is plummeting
by Ajedi32 on Tuesday April 14, 2020 @10:13AM
(#22866206)
True, but that's a separate issue from the one being discussed in this article. Increased competition between creators may make it more difficult to get viewers, but it doesn't directly hurt CPM.