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A comment on As YouTube traffic soars, YouTubers say pay is plummeting. Parent comment

Re:As YouTube traffic soars, YouTubers say pay is plummeting by rahimnathwani on Tuesday April 14, 2020 @02:06AM (#22863157)
"I think its impossible to prove that any given $1 of advertising earns back $1 in profit for any sufficiently complex advertiser."

Even if that is true, that doesn't mean it's impossible to prove that your total advertising budget of $X improves your profit by more than $X.

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Re:As YouTube traffic soars, YouTubers say pay is plummeting by TeMPOraL on Tuesday April 14, 2020 @04:32AM (#22863788)
It may be possible, but it's a hard problem. Are the people doing this calculation in your company competent in statistics, or are they just trusting what their ad management tools tell them?
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