Re:As YouTube traffic soars, YouTubers say pay is plummeting
by ac29 on Tuesday April 14, 2020 @12:02AM
(#22862652)
No, because no one who wants to keep their job would say that.
But take a large advertiser like a Coca-Cola or Procter Gamble - they might run many thousands of ad campaigns a week across all sorts of venues. Their revenue is largely at retail, so there is no way to track directly from an ad campaign to a purchase.
How do you prove the return on any given ad dollar? You cant.
But take a large advertiser like a Coca-Cola or Procter Gamble - they might run many thousands of ad campaigns a week across all sorts of venues. Their revenue is largely at retail, so there is no way to track directly from an ad campaign to a purchase.
How do you prove the return on any given ad dollar? You cant.