Re:How many page views does a website need to produce a mont...
by webwright on Thursday May 17, 2007 @01:53PM
(#22862)
The larger questions are:
1) How targeted is my audience?
2) How well can I describe my audience?
3) How many ads do I need to sell to justify the costs associated with selling ads (ad server, cost/time of setting up the ad server, salesperson, etc)?
"Getting" advertisers is an active process (i.e. sales) for most publications (online and offline).
1) How targeted is my audience? 2) How well can I describe my audience? 3) How many ads do I need to sell to justify the costs associated with selling ads (ad server, cost/time of setting up the ad server, salesperson, etc)?
"Getting" advertisers is an active process (i.e. sales) for most publications (online and offline).