Re:As YouTube traffic soars, YouTubers say pay is plummeting
by manigandham on Monday April 13, 2020 @03:56PM
(#22859376)
You're both right. Marketing dollars work, but there's also a lot of wasted spend.
Many big campaigns are just brand awareness, or are poorly implemented with lots of supply-chain and measurement overhead competing for the cheapest impressions. Video content is increasing and leading to an oversupply of inventory. There's competition from connected TV and streaming services. Privacy regulations are affecting targeting and measurement.
A lot of budgets are also just paused in response to consumer demand, with uncertainty around the economy and shifting strategies to conserve cash and move to more efficient ads.
Many big campaigns are just brand awareness, or are poorly implemented with lots of supply-chain and measurement overhead competing for the cheapest impressions. Video content is increasing and leading to an oversupply of inventory. There's competition from connected TV and streaming services. Privacy regulations are affecting targeting and measurement.
A lot of budgets are also just paused in response to consumer demand, with uncertainty around the economy and shifting strategies to conserve cash and move to more efficient ads.