Re:As YouTube traffic soars, YouTubers say pay is plummeting
by coldtea on Monday April 13, 2020 @03:35PM
(#22859209)
>What you're describing may have been the case, in a number of companies, five years ago, but it's just not meaningful now-days. Companies spend marketing dollars because marketing dollars work.
Companies do tons of things that don't make financial sense. And metrics can paint 100 pictures, including the picture the advertiser wants to paint. Not to mention it's in the best interest of the marketing department of a company and the advertising liaison within the company to continue spending money in advertising whether it works or not, if they want to have a job...
Companies do tons of things that don't make financial sense. And metrics can paint 100 pictures, including the picture the advertiser wants to paint. Not to mention it's in the best interest of the marketing department of a company and the advertising liaison within the company to continue spending money in advertising whether it works or not, if they want to have a job...