This is what I try to point out every time someone tries to say that ad-based revenue models should be made illegal because of various reasons. It is ignoring how useful and accessible ad-supported web products are to pretty much anyone that isn't living in a first world country having easy access to credit cards.

As someone that has grown up in a second world country, barely having any money to pay for food in college, nobody I knew had even a debit card not to mention a credit card, I was very much grateful to have access to Google Search for "free" and the quality of the results it returned and I continued to be grateful and enjoy the products later developed (Mail, Maps, etc).