When I announced my own analytics thing here a few months ago I got quite a few signups from the HN thread, and based on the bug reports, support requests, etc quite a few of the users are just running it on their personal blog. I'm aware of some other solutions as well that aren't mentioned at all in that table.

Personally I found Matomo rather hard to use, I tried it for a while but decided that writing my own was easier than figuring out to get Matomo to do what I want (also: cheaper and easier). I think it's a good alternative for some use cases, but far from all. Related comment I left on Lobsters a few days ago: https://lobste.rs/s/cdrrty/why_you_should_stop_using_google#...

I looked into Matomo. Too much work. My blog is a hobbyist blog. I’m not maintaining a server for the next 30 years for my stats.

It's just a blog, matomo is more common in production.

It's not an alternative if it's not free.

The self-hosted version is free.