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A comment on Quantifying the Adpocalypse. Parent comment

Re:Quantifying the Adpocalypse by avalys on Friday April 10, 2020 @12:35AM (#22830007)
Sure, but having good margins in the first place gives you more room - you might call it, "margin" - before any of that results in you actually losing any money.
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Re:Quantifying the Adpocalypse by grey-area on Friday April 10, 2020 @02:06AM (#22830426)
Revenue 100, Margin 20, Profit 20

Revenue 0, Margin 20, Profit 0

Margin is only helpful if you have revenue, this will hit Google and other ad based companies hard (though google probably has the cash to weather it), Amazon will be fine and may even benefit.

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Re:Quantifying the Adpocalypse by danielheath on Friday April 10, 2020 @02:45AM (#22830584)
I saw a sudden drop of about 25% in ad revenue across the properties I'm privy to two weeks ago, but it seems to be pretty flat since then.
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