Re:Europe heroically defends itself against veggie burgers
by mc32 on Thursday April 09, 2020 @09:04PM
(#22828895)
What if things get flipped in 20 years and lots of synthetic meats and other foodstuffs become the norm, would it be nice if the "natural" producers coopt their names and nouns to help sell their goods? for example, let's presume seitan is synthetic, it's well known for not being an animal product. But meat producers want in in their market and market "Natural Seitan"
Re:Europe heroically defends itself against veggie burgers
by woodandsteel on Friday April 10, 2020 @06:18PM
(#22837883)
I would say the main question here is if consumers would be mislead into thinking "Natural Seltan" had the same advantages over meat that artificial seltan has. I don't think they would. In fact, I think they would find that label confusing, and just stay away from it.
And let me add that if meat producers find sales under the traditional label have dropped so low they need to adopt that new one, then they would have already lost the war.
Nobody who buys a veggie burger mistakenly thinks they are made of meat. In fact their knowledge they are not is usually a key reason they buy them