"what you are really saying is that you want for-profit enterprises to behave in the manner expected of non-profit enterprises"

I mean, I do want them to behave differently that they have been previously, I don't know how you could interpret my comments otherwise.

I feel like you are arguing by definition - you have some definition of "for profit entities" that excludes morality. A definition can be anything you like, but I don't think that particular one has a referent in the real world - and it's obvious to me that it shouldn't.

So, for profit businesses operate under constraints already, and the only debate I can imagine is under what sort of constraints.