Re:What Armenians should know about life in America (2014)
by thaumasiotes on Saturday April 04, 2020 @03:57PM
(#22781000)
> Note that in the US at least, experienced & skilled plumbers are paid above median income (in some cases, a lot above median).
Something analogous is true in India, where men are willing to take substantial pay cuts (~50%) in order to hold a white-collar job instead of a blue-collar job. They do that because women don't want to marry blue-collar workers.
Focusing on income levels in marketing to the men would seem to be misplaced.
In a country that sends the message "being a plumber means you're fairly stupid, have no other talents and are doing a nasty, dirty usless job", people won't aspire to being plumbers.
Note that in the US at least, experienced & skilled plumbers are paid above median income (in some cases, a lot above median).