Re:Anatomy of long sales letter
by blhack on Tuesday March 01, 2011 @01:38PM
(#2276609)
The key word there is personalized.
If a key member of the silicon valley venture capital community sent me a personalized letter about anything, especially to do with startups, or funding, of course I would listen.
If Stephen Hawking sent me a personalized letter, I would read it.
If Darren Aronofsky sent me a personalized letter, I would read it.
If Warren Buffet sent me a personalized letter, I would read it.
If Steve Jobs sent me a personalized letter, I would read it.
If Barack Obama sent me a personalized letter, I would read it.
If George Bush sent me a personalized letter, I would read it.
It's also about the context. I'll read mass-produced essays in Foreign Affairs all day long, because they're written by [mostly] authority figures, not copywriters who are trying to make money off of me.
If a key member of the silicon valley venture capital community sent me a personalized letter about anything, especially to do with startups, or funding, of course I would listen.
If Stephen Hawking sent me a personalized letter, I would read it.
If Darren Aronofsky sent me a personalized letter, I would read it.
If Warren Buffet sent me a personalized letter, I would read it.
If Steve Jobs sent me a personalized letter, I would read it.
If Barack Obama sent me a personalized letter, I would read it.
If George Bush sent me a personalized letter, I would read it.
It's also about the context. I'll read mass-produced essays in Foreign Affairs all day long, because they're written by [mostly] authority figures, not copywriters who are trying to make money off of me.