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Re:‘Content network effect’ makes TikTok tough to copy by pjc50 on Thursday April 02, 2020 @05:22AM (#22757389)
"Guns, Germs, and Steel" has a go at explaining this.

The role of germs should not be underestimated; the pandemics the colonizers brought and spread (in some cases deliberately) killed far more than the guns. Thus offering the illusion that there was empty space for the taking.

Re:‘Content network effect’ makes TikTok tough to copy by fastball on Thursday April 02, 2020 @05:27AM (#22757411)
But the reason that Europe had germs is because Europe had dense cities for far longer than the places they were colonizing.