This is the wrong way to look at this. You are not paying $12.95 for a bound copy of papers with ink on it, nor for a printed disk with magnetized bits on it, nor the electricity that powers the servers that host the transfer of those bits. This is so obvious I didn't think it needs to be said. It's advantageous for you to think of it this way, though, right? In your way of thinking, no software should ever cost anything if delivered electronically, and no more than $3.00 if delivered on a physical medium.