Elements of Clojure is an excellent book that goes through what a good name is and what it should represent. Don't be put off by the "Clojure" in the title, the book is really not about Clojure but about programming, using Clojure for its samples.

You can read a sample chapter online, which is the chapter about naming. Highly recommended! https://leanpub.com/elementsofclojure/read_sample