A lot of the best startup advice is packaged coupled with VC fundraising advice, and if unless you think to question it then it seems like the natural thing to do. This very site was founded by the community that formed around a bunch of startup advice essays Paul Graham wrote to advertise his venture capital business.

And in the very low-capital-requirement world of pure tech, VC funding is actually kind of as strange choice. A lot of startups would be much better off as coops.