No, efficiency and innovation are real things. Neoliberals tend to think that they are areas that neoliberal policy produces better outcomes on, and in the case of efficiency at least there is a strong theoretical case that this is true in a very narrow range of hyper-idealized conditions.
People who are not neoliberals often agree that efficiency and innovation are important (though perhaps not of as paramount importance as neoliberals tend to portray them), but often disagree with neoliberals as to the optimality of neoliberal policies at producing them outside of the kind of simplified conditions that dominate the first couple weeks of undergraduate economics classes.
People who are not neoliberals often agree that efficiency and innovation are important _up to the point where needs are met for all_. No leftist uses efficiency/innovation as a target (and if they do chase it for the sake of productivity they are by definition not left of capital).
Plenty of leftists, agree with neoliberals that utilitarian efficiency ought to be a key goal of an economic system. Leftists, unlike neoliberals, are unlikely to believe that the capitalist markets optimize for utilitarian efficiency, because, even aside from the general failures of the rational choice model due to imperfect information, etc. (which neoliberals often also discount), capitalist markets effectively weight individual utility differently based on the individual’s wealth.
It is absurd on its face to summarize Germany's ascendancy to "efficiency" and "innovation" when, you know, complicated geopolitics is a thing. It is literally fluffy propaganda.