https://www.youtube.com/watch?v=bi-Z5uCe7xs
>[Triumph is a plaintiff,] a rubber dog, black and brown in color, that wears a gold bow tie, often smokes a cigar, and interacts with animals and with humans through rude and often vulgar comments, through physical actions and/or attacks.
>[The pets.com sock puppet] is an advocate of pets, the voice of pets, and often interacts and communicates directly with other animals or with humans in order to convey to pet owners how pets feel about various pet related issues.
https://www.youtube.com/watch?v=qgtn7iAXSgc
https://www.latimes.com/archives/la-xpm-2000-may-04-mn-26524...
>“Maybe they see a profit potential in the sock puppet, because they sure aren’t going to make much money overnight shipping dog food to America,” says Bob Garfield, media critic for the industry trade publication Advertising Age.