Nice post. The author's list at http://www.usnews.com/blogs/outside-voices-careers/2008/6/24... is great. I wish my workplace understood this, especially #3. Few businesses are ambitious enough to tackle #7.

Thank you. I think a cause does not have to mean a Save the Whales type cause...bringing your product to a doing-without marketplace could be your cause. Most companies, however, can and should identify a bigger deal. I always think of our people going back to grandma's house and answering the question "what do you do?"