With sexual reproduction, individuals can differ genetically but still be compatible, so there is some notion of a pool with a clear boundary. For viruses, this is of course a bit trickier because they "reproduce asexually"[0] and quite rapidly, so mutations happen at a high rate. But one useful property to distinguish them is which receptors (and thus which cells) they bind to, generally affecting what symptoms and diseases they cause.
[0]: Viruses are not considered living things, so the concept of reproduction is already quite a stretch.
The boundary isn't very clear.
https://en.wikipedia.org/wiki/Ring_species
A can breed with B, B can breed with C, C can breed with D, and D can breed with A.
But A cannot breed with C.
Are A and C part of the same species, or not? These "ring species" occur around geographic rings, such as the Arctic Circle, so each population remains genetically compatible with its neighbors... but not "across the ring".
https://upload.wikimedia.org/wikipedia/commons/thumb/8/8d/Ri...
That's a model that kind of works most of the times, but not always: the most known example are Bisons and Cows which can breed together and the offsprings are fertile : https://en.m.wikipedia.org/wiki/Beefalo
In fact, most of today's bisons have cows' genes in their genome.
The evolution of seasonal influenza viruses - Velislava N. Petrova & Colin A. Russell
I like to think of genes as their amino acid or dna sequence only, and internally whenever I need to manage a ton of sequences their names are just hashes of those sequences.
Perhaps you mean to say that strains should be defined in a fuzzy manner? If so, from my very limited knowledge of systematics, they already are.
I guess ‘behavior and appearance’, mentioned in another comment, are the more practical dimensions, but I still wonder how useful the distinctions are.
Edit: to clarify, I'm aware of the criterion of sexual incompatibility, and that genes don't usually work one-by-one, but still—slapping an arbitrary Latin-ish name on each of the millions of, say, fly species seems of dubious use, at least to an outsider.