Re:Why Don’t We Just Ban Targeted Advertising?
by Kalium on Monday March 23, 2020 @11:26AM
(#22664985)
Maybe it's just me, but I have this vague feeling that feeding total bullshit disinformation to management in an effort to redirect substantial amounts of energy and resources towards your direction of choice might not always work out well.
Unless management is genuinely mindless, it seems to me like it might work no more than once.
Perhaps you've had different experiences?
I have had experiences with execs running large video services for content producers/publishers who would openly say (and therefore influence underlings and the next gen) - we know there are people who are addicted to our platforms, they have nothing better to do etc so how do we get them to consume excess Ad inventory we are holding? Can you use AI to improve our identification and targeting of such groups?
My initial reaction to such kind of requests was to say thank you no and walk out. But over time I realized they just find someone else and stay happily in denial of responsibility. Its not enough to then call them out. The only thing that works is to point them in a different more constructive direction. Feel free to make wild claims about how profitable its going to be, if you are dealing with mindlessly ambitious douchebags who don't understand any other language.