Really interested WHY eHow wasn't hit harder, especially compared to Wisegeek. Maybe eHow tends to rank for more obscure, less competitive stuff than Wisegeek... So the more search volume for a keyword, the more the algo punishes a content farm? Or maybe the more ad real estate, the more careful the algo is to let you in (wisegeek ads are beyond aggressive)? If anything, this should be a major vote of confidence for DMD.