This is what I replied with last time this was asked. I had big plans for April to August, including going to trade shows, and ramping up pop up shop locations. Obviously things changed quite a bit, but it comes to show just how out of control ones business can be at times:

Skincare for men (https://www.mendskin.co). I commented in a similar thread 6 months or so ago, and it’s been solid. First started as D2C, but that proved to be a terrible decision. D2C is effectively dead. Now working with online retailers and my own online store. Wasn’t profitable last year, but so far this year looks good because of our partners.