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A comment on How coffee took over the world. Parent comment

Re:How coffee took over the world by solatic on Friday March 20, 2020 @05:21AM (#22636193)
Just to add to gpresot's comment, every large brand has this issue. McDonald's products need to taste exactly the same around the world and most of their brand's value lies in the ability to create a stable, unchanging product that is still attractive to their market segments.

Buying single-origin, and accepting the instability that comes with it, by necessity requires microbranding.

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Re:How coffee took over the world by frosted-flakes on Friday March 20, 2020 @07:30AM (#22636694)
In my experience, McDonald's burgers taste noticeably different in the US and Canada. So I think it's a per-country thing (especially when, e.g. Canadian McDonald's only uses Canadian beef).
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