Taking actions like changing billing code requires time and effort.

COVID-19 requires spending time and effort on lots of things.

Everything has an opportunity cost.

Spend time and attention on things that matter.

There has to be code in place for people switching to cheaper plans. It can’t be that much effort to switch everyone to a cheaper plan. Especially for a huge company like Netflix.

> Spend time and attention on things that matter

Like what? Just because there’s a pandemic doesn’t mean every single person in this world suddenly has tons of important stuff to do.

Some people do. Most don’t. For most people, “things that matter” in the context of this pandemic doesn’t go beyond washing your hands and avoiding social contact.

What do you imagine the opportunity cost of a couple Netflix devs moving people to a cheaper plan to be? Millions of deaths? Ridiculous.

Considering how often Netflix has jacked up my plan prices, I imagine they already have the billing code in place.

They have raised the rates 4 times in their history, from $8 up to $13... although you can still get basic for $9

Doesn’t seem that often or that excessive.