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Re:Marketing by yakisoft on Friday February 25, 2011 @10:16AM (#2262406)
I'm struggling to see how Twitter is of any use in finding customers.

On the other hand spending on Adwords links me directly to people who are looking for my products. For me it is consistent, reliable, directly measurable and profitable.

Re:Marketing by avk on Friday February 25, 2011 @05:48PM (#2264109)
I've had luck converting people tweeting about the problem my product solves to beta users. I'm sure it depends on who your customers are and how likely they are to express themselves on Twitter and other social media.