Yes, that's by design; it's a purposefully ambiguous choice of words that be read either way depending on what the reader's subconscious wants to hear. Either way, they don't have to admit that they were wrong, customers that hated the old now now feel relieved and vindicated, and people are probably more likely to buy the new one. That particular choice of words is probably the result of millions of dollars of marketing psychology, focus groups and A/B testing.