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Re:Paul Buchheit:"Don't Be Evil" by Sam_Odio on Wednesday May 16, 2007 @02:03PM (#22582)
You're right - my examples (and google's motto) sound more deontological, or similar to the golden rule. Maybe someone who knows more about this can clarify.
Re:Paul Buchheit:"Don't Be Evil" by vlad on Wednesday May 16, 2007 @05:56PM (#22622)
I'm pretty sure it was just about not being Microsoft (and their anti-trust problems), using popup ads, or spamming, the things that were major problems that were ticking people off 7 or so years ago when that motto came about. I don't think it's very much beyond that.

Don't be evil was a competitive advantage.