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Re:The Milk Situation by unwind on Sunday March 15, 2020 @12:51AM (#22581372)
I believe it's from [1] by Paul Graham.

[1] http://www.paulgraham.com/submarine.html

Re:The Milk Situation by amock on Sunday March 15, 2020 @01:02AM (#22581417)
I can't immediately find a source with a date, but I'm pretty sure using submarine to mean undisclosed happened before Paul Graham was born.
Re:The Milk Situation by portlander12345 on Sunday March 15, 2020 @02:14AM (#22581700)
OP used the term specifically to refer to PR-generated articles in prestige media like the NYT, which was probably a direct allusion to Graham’s essay.