Re:Leaked Emails: Norwegian Pressures Sales Team to Lie Abou...
by skybrian on Wednesday March 11, 2020 @11:25AM
(#22546590)
Often there is fine print explaining the terms. You have to read it, though.
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Re:Leaked Emails: Norwegian Pressures Sales Team to Lie Abou...
by 12xo on Wednesday March 11, 2020 @11:29AM
(#22546620)
No. These are words and phrases that hold literal meanings. They are used by advertisers to deceive people. There are/is no fine print in broadcast or digital ads. Except in Pharma... which is only allowed to advertise in the US and NZ. No where else on earth allows pharmaceutical advertising on TV.
Re:Leaked Emails: Norwegian Pressures Sales Team to Lie Abou...
by kipchak on Wednesday March 11, 2020 @01:28PM
(#22547795)
Sometimes the meaning can be different between the literal or regulatory defined meaning and what people assume or expect.
The USDA's minimum for "free range" labeling for example for non-certified organic foods can be met with a standard chicken coop with a door and a few feet of screened in porch the chickens may or may not ever actually use. "No Hormones" on the other hand has the technical definition and the layman definition aligned, but is federally mandated anyway making it a meaningless feature.
https://www.thebalancesmb.com/what-does-free-range-really-me...
Re:Leaked Emails: Norwegian Pressures Sales Team to Lie Abou...
by JohnFen on Wednesday March 11, 2020 @07:53PM
(#22552072)
Yes, and then there's the advertising get-out-of-jail-free card of "puffery". You can lie all you want in your marketing materials as long as your lawyers can convince a judge that no reasonable person would actually believe what you said.
It's this kind of of nonsense that led me to consider all marketing messages and claims to be lies by default.