It would probably be in bad taste to theme it so...on the nose, but I'd believe that it's a good time to be releasing a fresh game right now. It's certainly a terrible time for games in development, with work collaboration maybe disrupted and with all the big publicity events getting cancelled, and it's a bad time for other media that bank a lot on physical releases (e.g. theatrical releases for movies getting pushed back), but the at-home media out now could find an audience with more time than they otherwise might have.

I don't know. I started playing Pandemic again. Play is a form of experimentation and learning, and what better way to experiment than zombie games?

I don't think it would be in bad taste if it's clearly hyperbolic and perhaps it is coupled with informational messages. PornHub is famous for doing this.

There's also a funeral services company in Rome whose death-themed ads have become a meme ("don't worry antivaxers, we will always be ready to help if you die"), we love it. :-)

Antivaxxers are generally not liked very much; it’s fairly “safe” to make fun of them. Doing so for coronavirus when people have family members who may have it is significantly less so.

Too late: https://www.facebook.com/onoranzefunebritaffo/photos/a.79642...

(translation: "stay at home or we will all end up in a box")

I think if they just did zombie games it could be construed as making light of the situation and get them some backlash. Broader discounts and some signalling that the intent is to encourage people to stay inside more might work though.

I got a good chuckle out of this comment. Thanks.