Agree. It's cool so long as the number of names is small, and the names actually are a pun on the function and not just e.g. names of planets. If "updog" is what brings something "up" that's a good name.

WiX (windows installer creation) has a multi-phase command line interface where the compiler/linker/.. has different names indicating the order they are applied: candle, light, smoke... Also a working system I guess.