I sold honey for a time, at significantly higher prices than the market price, retail price was $1.99/.25 ounce (our wholesale price was a little less than 50% of the retail). To put it in perspective a typical 12oz honey bear retails for $3.50-$4.

The secret to our success was coloring it red, and giving it a "vampire theme" at the height of the Vampire show/movie craze and selling it through Hot Topic (a Fortune 500 retailer with our target demographic and we were selling through 800 stores nationwide).