A bit tangential but related: has anyone else noticed an increased frequency in the desired result of a Google search being the first one on the second page?

Particularly for things involving reviews or booking, I have noticed an uptick in the (subjectively) “right” result being kept off page 1... it seems almost like some post processing logic to favor specific sites/companies. The fact that the “right” result in these instances is almost always the first result makes me think the true Ranking function knows the result’s actual value.