Re:BMW’s new flat logo is everything that’s wrong with moder...
by atoav on Friday March 06, 2020 @02:05AM
(#22501547)
I made a flat version that keeps the black ring and put them side to side. Check this out and you might immidiately see the issue: https://i.imgur.com/uW4TGX2.png
The white letters without background are perceived to be placed in space – you don't see the ring so you assume it is empty. The bavarian checkers in the middle seem to float in midair with letters crammed in above it. And this combination of floating and cramming makes it look bad.
With a dark ring this works much better, because the floating part is removed and the letters are on the ring instead of in it.
The white letters without background are perceived to be placed in space – you don't see the ring so you assume it is empty. The bavarian checkers in the middle seem to float in midair with letters crammed in above it. And this combination of floating and cramming makes it look bad.
With a dark ring this works much better, because the floating part is removed and the letters are on the ring instead of in it.