Going to court just wasn't an option. For one thing, we couldn't even identify the people behind these sites without first going to court against namecheap. And after all that effort and expense, it's entirely possible they'd registered the domain with fake info and the effort would have been wasted. Even the UDRP option was not cost effective, because nothing would stop the scammers from opening a new fake domain. What we eventually did that worked was found a "CSIRT" company that would use its private connections to hosting providers to, for a fee, get offending content taken down. So, that's the kind of thing the status quo is incentivizing. Hardly better than if there was a takedown process available through namecheap it seems.
That said, you'd certainly want to avoid the situation with Youtube, where the power is swung all the way in the other direction, so creators have almost no recourse when purported rights holders issue a claim.
Maintaining a trademark costs time and money. You can save money by doing the work yourself, or by using backchannels, as you mentioned. You can save time by hiring someone to do the tedious work for you. Even a single-partner specialist law firm should have boilerplate templates on hand for taking down an infringing website fast, using regular channels. I imagine that most of the cases result in no answer from the main defendant and default judgment that orders the registrar to transfer the domain to the plaintiff, who can then blackhole it or redirect to the genuine site.
A higher-service firm will also proactively scour the Internet for threats to your brand--at a higher price, of course.
I would not recommend my former employer for this, as they got bought out, and the new owner arbitrarily fired the entire development team.
So then they claim their company is called Auto Stem Pest in the business of selling automatic pest control devices, and their website had your logo on it "temporarily" because it had been compromised by third party malicious hackers.
Somebody has to decide whether that story is a load of BS. But it's a thing that could realistically have happened, and Namecheap has neither the resources nor the qualifications to stand in judgement.
> Going to court just wasn't an option. For one thing, we couldn't even identify the people behind these sites without first going to court against namecheap. And after all that effort and expense, it's entirely possible they'd registered the domain with fake info and the effort would have been wasted.
The thing is, that's what happens anyway. Most of the people doing this are in countries that just don't care. Having their names generally won't do you any good.
> Even the UDRP option was not cost effective, because nothing would stop the scammers from opening a new fake domain.
Which points to domains being a bad point of attack to go after them. It's like trying to catch cat burglars by maligning department stores that sell gloves. It's just not a useful place to apply pressure.
For fraudsters in a friendly jurisdiction, courts work, because the process is a pain in the butt but at the end of it they go to jail which is a large enough deterrent that it mostly stops them to begin with.
When they're in an antagonistic jurisdiction (which is most common), the law can't help you, because it isn't your law that applies. At that point you're down to technical and market solutions, like the one you found.
http://www.slutsofinstagram.com/
"Slütsof In Stagram", naturally, what did you expect? See also "Whöresof In Stagrâm" at similar URL.
Yes, someone tried to register SlutsOfInstagram.com and WhoresOfInstagram.com and when Facebook/Instagram objected, they turned the sites into something else entirely.
The point being that you can't really tell anything from the name.
But then you can't really tell anything from the content either, because if there is phishing content the first thing the registrant will claim is that they've been hacked. Which is hardly uncommon in that context. So then you need someone to make a judgement call. Which is what courts are for.