This argument makes no sense to me. Apple's 30% cut is too high, and therefore app developers are going to tend to cut their prices? What sense does that make?
I thought the whole "problem" here was that the 30% cut was going to force publishers to raise their prices (across the board) to cover the additional distribution cost. And to sell product at those higher prices they will need to provide more value. Perhaps more value than they can provide.
I'm not sure I completely agree with the premise. I do think that as Apple continues to push against the developer community you'll see a continuing downward trend in average app quality. The de-facto culture of the .99 app has already driven much of that, but at some point more sophisticated developers are going to be looking for greener pastures away from Apples control. The question is: how hard can Apple squeeze before that happens?
I'm seeing some of it now. The better developers have seemed to only make half-hearted attempts at Android ports thus far. Their attention has been so focused on the Apple cash machine that it's made it difficult to shift focus. So you see a lot of inferior ports dotting the Android market. With the uncertainty that Apple is creating in the development community, I'm betting that you'll see more and more developers hedging their bets and building out much higher quality applications on Android.
I'm sure Google is doing everything possible to court that. In the end Android benefits not because everyone wholesale leaves the iOs ecosystem, but rather because they start putting some of those iOS dollars to work making things better on Android.
That's how Apple loses in the end. Android has a huge distribution advantage. These decisions serve to erode the iOS app advantage. Once Android has achieved level pegging in apps I see nothing stopping it from taking over the world.
Low quality apps like $.99 games won't be effected.
Deep, sophisticated web services do not pop up overnight. I think that Apple will feel pressure when their web store is completely overrun with $.99 games and low value apps... and Android users enjoy a comparatively deep pool of high quality services and publications.