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Re:How KitchenAid and Le Creuset Took over Kitchens by inferiorhuman on Wednesday March 04, 2020 @02:28PM (#22487061)
America’s Test Kitchen is another service that’s interesting in the context of the article. They aren’t a sexy Instagram brand, but are a service that should thrive in this space. I’m wondering if they’re getting the adjacent bump from all of this.

ATK is a pretty well established brand, it's been around for twenty years more or less as an offshoot of the Cook's Illustrated magazine.

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