For what it's worth, we're seeing a GKE being the main reason prospective clients use GCP at Latacora, to a point where I'd say I was surprised if someone was on GCP but _not_ using GKE. Obviously that's a small subset of all companies, but GKE does seem like the goose that lays the golden eggs for them, at least insofar they care about startup market share.

I also think of them as the second, inferior cloud, but they're almost certainly the better k8s hoster. If you're serious about running k8s on AWS, there's a good chance you're doing something like CloudPosse's Terraform-based setup, not EKS.